In 2016, the World Economic Forum (WEF) released a video listing eight predictions for the world in 2030. The first prediction was “You’ll own nothing. And you’ll be happy”. This prompted criticism from individuals and groups branding WEF’s vision as dystopian. In 2022, WEF Managing Director Adrian Monck addressed the mounting backlash to this video, associating it with the COVID-19 pandemic, antisemitism, mistrust of “The Great Reset” and the far-right. He argues that rather than being their vision for the future, it was little more than a topic introduced by Danish MP Ida Auken to spark debate. As of publishing, the English language version of this video is not available on WEF’s YouTube channel, however the Spanish and Mandarin language versions are.