As this article goes to print, dear reader, 933 days have passed since the flashpoint of the prevailing GenAi (generative AI) boom. Industry commentators have cited this hype cycle as distinct from those before it, such as metaverse, blockchain and ESG, to name a few. The principal reason behind this is the tangible utility of GenAi tools. The above Cassandra vignette? AI-generated. It took about two seconds and an £18 monthly subscription. ChatGPT, the darling of the GenAi boom, reported 600 million unique monthly users in March 2025, and intends to reach 1 billion by year-end.